I will set my presentation in the following

1. What is the creative economy?

2. Why creative economy is important?

3. Why creative economy boost economic growth?

4. Contribution of creative economy 2013. GDP, creative worker, business units, consumption, export

5. We are in a flux society, anytime, anywhere and any device, you will see people work with desktop or bring notebook, tablet and smartphone where ever and whenever they go, gadget becomes a lifestyle.

6. Strategic issues in developing creative economy: there are seven issues that have been identified

7. Regulation and Institution. A model for development of creative economy

8. Successful people in creative economy

#1. Slide: Title

ICTs-based Creative Economy in Indonesia

by harry WALUYO

DG-Media, Design, Science and Technology-based Creative Economy, the Ministry of Tourism and Creative Economy of the Republic of Indonesia


It is an honour for me to be here to deliver speech on ICTs-based Creative Economy in Indonesia in front of expertise in ICTs from Indonesia and abroad.

I thanks to General Chair ICACSIS 2014, Dana Indra Sensuse, Ph.D, who has invited me to deliver speech at this important session.

Please allow me to speak about ICTs as part of creative economy.

#2. Slide: Contents


I will present the topic as follows

1. What is the creative economy? The GoI has been set up creative economy since 2006, under the Ministry of Trade. Definition and scope of works.

2. Why creative economy is important? Background and Objectives

3. Why creative economy boost economic growth? I believe that everyone in the world has a creative DNA. So, I also believe that you are apart of the creative people who have the creative DNA.

4. Contribution of creative economy 2013. GDP, creative worker, business units, consumption, export

5. Digital creative economy. We are in a flux society, wherever and wherever you go, you are working with desktop or gadget, such as tablet, notebook, smartphone, and accessories. Always looking for socket or hotspots areas.

6. Strategic issues in developing creative economy: there are seven issues that have been identified and how to overcome them.

7. Regulation and Institution. Indonesia experience in developing creative economy since 2006, after 8 years finding a new model for development of creative economy

8. Successful people in creative economy, just to name a few of them.


#4. Slide: What is the creative economy?


There has been structural transformation in economy, started from agricultural economy, industrial economy, informative economy and creative economy.

Talking about economy’s today, there are 4 creativity which can be illustrated by the diagram Technological creativity as a central point among the creativity.

#5. Slide: Definition of Creative Economy: Keywords: nurtured, human-oriented, jobs creation, innovation, trade, social inclusion, cultural diversity and environmental sustainability

#6. Slide: Cultural Contribution

Culture can be defined as a sector of activity, through tangible and intangible heritage, creative industries and various forms of artistic expressions, culture is a powerful contributor to economic development, social stability and environmental protection (UNESCO, The Power of Culture, 2010).

#7. Slide: Cultural Industry and Creative Industry

Richard Florida:

Cultural industries (variety of industries based on cultural way of lifes and heritages, including hobbies, sports, outdoors activities, events, shows and traveling) – way of life, heritages, including hobbies, one of Indonesian creativepreneur, Joris Sebastian, said  “hobbinomics,” sports, indoor and outdoor activities and recreation activities

Creative Industries (variety of industries based on creative production of ideas) – (copyright industries) – creativity is unlimited knowledge, we can use imagination, think out of the box. Talking about IP, we just revised IPR Law 2002, and now we have a new IPR Law 2014, which is combine individual rights and communal rights, because we put in the law, traditional culture expression which is belong to communal rights protected by the State. I’ll give you an example, Batik Indonesia has been inscribed by UNESCO as an Intangible Cultural Heritage since 2009, but Iwan Tirta, one of the leading batik designer, was inspired to create Iwan Tirta’batik and protected by IPR. Another example, Nancy Margried and her friends found Batic Fractal, which is a software that can be used to create a new batik design. Batic Fractal has been protected by IPR.

We learn creative industry from UK.

Creative industry is an industry that comes from the creativity, expertise, and talents of individuals, with the potential to create jobs and prosperity through the exploitation of IP and content (UK, Creative Industries Taskforce, 1998)

#8. Slide: Creative Industry & Intellectual Property

One of prominent person in developing creative economy is John Howkins.

John Howkins found creative wave after realizing that the export of intellectual property rights of the United States in 1996 amounted to 60.18 billion dollars, surpassing the export of automotive, agricultural, and aircraft.

According to John Howkins, the new economy has given rise to the creative industries, which are controlled by the law of intellectual property, such as patents, copyrights, trademarks, royalties, and designs.

We can learn from the success of big companies in the creative industries who benefited greatly from the protection of IPR (Hollywood, Disney, Fashion Industry, etc)

#9. Slide: Categorization of Creative Economy

Creative economy has 4 category that is HERITAGE (cultural sites-archaelogical sites, museums, librarries, exhibitions etc and traditional cultural expression-art crafts, festivals and celebrations), ART (visual art-graphic design, paintings, sculptures, photography and antiques and performing art-video mapping, live music, theatre, opera, circus, puppetry etc), MEDIA (printed media-media online, audiovisuals-culinary programs on television and new media such as software, video games, digital creative contents), FUNCTIONAL CREATIONS (creative services-architectural, advertising, creative R&D, cultural & recreational; design-interior, graphic, fashion, jewelry and toys)

#10. Slide: Why creative economy is important?

At the time of the world economic growth is slowing down, Indonesia stick with 5.2-5.5% growth, while sectors of the creative economy grew more than the national economic growth with 5.6% growth in 2013.

Creative economy contributes to GDP, business units, and export: creative economy is not solely the pursuit of economic benefits, but also improve the quality of life, respect for cultural diversity, tolerance, and protecting the environment; The raw material of the creative economy are ideas that never runs out and lead to the development of knowledge-based society; creative economy create jobs and creative value chain: the creative economy also has the power to bring the Indonesian branding better known abroad and attract international tourists.

#11. Slide: Why creative economy boost economic growth?

In this world there has been a creative gap, that suffered mostly at work and school. This survey shows that 2/3 of the world’s population believe that creative people will drive economic growth in the world

This research found that 1 of 4 people in the world have creative potential.

However, 75% of respondents felt stress due to productive than creative in the workplace. We are often given a target or deadline so we feel under pressure to meet those targets. For creative people, who are accustomed to using the right brain, creative ideas will flow when relaxed or no pressure. In fact, when we faced a problem, with a relaxed atmosphere, suddenly appeared creative ideas that are useful to resolve the problem. Only 39% of people in the world who feel themselves creatively, while in the United States 52% feel creative.

#15. Slide: The creative economy also generates non-monetary value that contributes significantly to achieving people-centered, inclusive means socially inclusive society is defined as one where all people feel valued, their differences are respected, and their basic needs are met so they can live in dignity (Cappo, 2002) and sustainable development (low carbon growth, resource efficiency, social inclusivity) at the end creative economy focus on human-oriented development. So that why we have 4 pillars (quadruple helix) to build creative economy, the first important pillar is creative people, the second pillar is intellectual, the third pillar is business people and the fourth pillar is government.

#16. Slide: Middle class society increased continuously, estimated 90 million Indonesians could join the consuming class by 2030.

#19. Slide: Economic contribution 2013

GDP: 7% (IDR. 642 trillion)

Creative workers: 10.7% (11.8 million worker)

Business units: 9.72% (5.4 million units)

Export: 5.72% (IDR. 119 trillion)

Household consumption: 17.17% (IDR. 86.7 million)

#20. Slide: GDP dan Manpower

GDP —> Computer Service & Software: 1.6% (10 billion USD)

Creative worker —> Computer Service & Software: 0.58% (69.45 thousands)

#24. Slide: Export of Creative Economy 2013

Fashion: 9.51% (IDR. 76.8 T)

Craft: 7.67% (IDR. 21.7 T)

Culinary: 4% (IDR. 11.8 T)

#25. Slide: Realisation (R) & Target (T) 2014–2015-2019

GDP: R (2013): IDR. 641.8; T (2014): IDR. 693.1 (growth average 7%)

Creative worker: R (2013): 11.8 people; T (2014): 11.9 people (growth average 2%)

Business units: R (2013): 5.4 units; T (2014): 5.4 units (growth average 0.5%)

Revenue: R (2013): 118.9 million USD; T (2014): 128.4 million USD (7%) (growth average 7%)


Welcome to a flux society, where ever and whenever you are, at home, at work, at train, at ship, at car, at flight, you must be using desktop, notebook, tablet, smartphone and sometimes you are looking for socket. A flux society becomes urban lifestyles all over the world. Urban lifestyle is a way of life or style of living in town that reflects the attitudes and values of a person or group.

#XXX. Slide: Strategic Issues in developing Creative Economy

1. How to awaken the creative talent that can be developed optimally, in collaboration with the Ministry of Education and Culture

2. How to obtain quality resources, diverse, and competitive, through Digital Creative Center in Bandung and Depok. So that why we have a digital creative centre in Bandung as a place for incubation of creative people.

3. How to grow the creative industries by using Triple-C approach (connectivity, collaboration and commerce) in collaboration with the Ministry of Foreign Affairs, the Ministry of Education and Culture, the Ministry of Industry, Ministry of Trade, Investment Coordinating Board

4. How to obtain funding from banks and non-bank in cooperation with Bank Indonesia and ASBANDA.

5. How to carry out the expansion of the domestic market to the global marketplace in collaboration with the Ministry of Trade

6. How to provide the infrastructure and appropriate technology for creative people in cooperation with the Ministry of Communication and Information.

7. How to build institutions that can support the development of creative economy inter-ministerial collaboration with local governments, universities, businesses, and associations of creative people.

# XXX. Slide:  Strategy for dealing with Creative Economy

So that why we have digital creative centre in Bandung.

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